Authentically beautiful: Image campaign for LzO.

Client

LzO has been offering the region a variety of financial services since 1786. And it feels particularly close to the people from this region. It is highlighting this fact with an authentic image campaign on the subject of closeness.

Challenge

“Our closeness helps drive you forward” is the brand promise of LzO. But what does that mean? What are the different aspects of this closeness? And why does it help drive people forward? We are happy to explain it all based on real customers and employees.

Solution

In our image campaign, we show different people from the region who each stand for a certain type of closeness and feel connected to LzO. The motifs appear on- and offline and reach a large section of the entire business area.