*1786: Content marketing for LzO.

Client

Since its foundation in 1786, the savings bank LzO has felt particularly close to the people of the Oldenburg region. This closeness has many aspects – some of which can be found in the multimedia dialogue concept *1786.

Challenge

“Our closeness helps you forward” is the brand promise of LzO. And that doesn’t just apply to finance. That is why we are very happy about this exciting task: Our goal is to make the diversity of our region tangible. With authentic stories and recommendations that offer our target group real added value.

Solution

Under the heading *1786, we invite people to discover the most beautiful parts of the region with us. And because there are so many of them, we play all the content not only as a magazine, but also on lzo.com/1786 and in the social media section. It’s worth a look!