Gedeon Richter: Emotional launch campaign for Zafrilla®.

Client

Gedeon Richter is a global pharmaceutical company specializing in women’s health that regularly expands its product portfolio. For example with Zafrilla®, a prescription medication for endometriosis.

Challenge

Many women suffer from endometriosis. The symptoms range from fatigue to severe pain. Sometimes the disease also leads to the inability to have children. It can be treated with the progestogen dienogest that Gedeon Richter has brought to the market as a generic drug at a really great price. With our support, of course.

Solution

Our emotional launch campaign for Zafrilla® is striking and to the point. It is ideal for drawing the attention of medical experts to the topic of endometriosis. And to the fact that with Zafrilla®, more patients can now benefit from therapy.