Carefree®: Packaging for the Limited Summer Edition.

Client

Johnson & Johnson is a global company with American roots and sells products in the consumer, medical device and pharmaceutical sectors. In 1976, Carefree® was launched as the first panty liner in Germany.

Challenge

Carefree® offers a wide range of products for the individual needs of every woman. Our job was to develop the packaging for the new Carefree® Limited Summer Edition.

Solution

Our branding with palm fronds, toucan and flamingo lends the original Carefree® packaging an eye-catching tropical design. You’ll feel like you’re on holiday! Available now, but only for a short time.