Elephant-strong campaign for QUIXX® baby nasal spray.

Client

BERLIN-CHEMIE AG is part of the globally active MENARINI Group and is represented in more than 30 countries in Central and Eastern Europe and Central Asia. The company’s portfolio also includes medicines for colds, such as QUIXX® nasal sprays that gently heal with seawater.

Challenge

The market for seawater products is becoming increasingly crowded and vendors need an approach that will make them stand out from the crowd. For the international launch of the line extension QUIXX® baby nasal spray, we were therefore asked to develop not only the packaging, but also an attention-grabbing campaign – with positive spin-off effects on the rest of the brand portfolio.

Solution

With a childlike colour scheme and a baby elephant as the key visual, we gave the new QUIXX® baby nasal spray an emotional charge. The successful brand launch in Eastern Europe proves that we had the right instinct.