Beautiful content marketing for Merz Pharmaceuticals.

Client

Merz Pharmaceuticals is a leading global pharmaceutical company specializing in aesthetics and neurotoxins. At merzbeauties.de, future patients can find out about the wide range of skin rejuvenation options the company offers.

Challenge

People who want to undergo plastic surgery often have to deal with prejudices and uncertainties. They often don’t know what is medically possible and have many questions. So our job was to allay these fears and create informational resources for the time leading up to the doctor’s visit.

Solution

At merzbeauties.de, we combine emotional storytelling with in-depth medical expertise. Our integrated account campaign focuses on real patients and their stories, as well as current beauty and lifestyle trends. In order to add an even more personal touch the whole campaign will be moderated by TV presenter Madita van Hülsen.