Integrated campaign for Levosert®.

Client

Gedeon Richter is one of the world’s leading pharmaceutical manufacturers focusing on women’s health. Among other things, the company has various preventative products in its portfolio. One of them is Levosert®.

Challenge

Levosert® is an IUD with hormones that reliably protects users from pregnancy for up to four years – and it is completely estrogen-free. The product also offers good bleeding control and, unlike the pill, cannot be forgotten. Our job was to highlight these and other advantages in an integrated campaign.

Solution

With advertisements, mailings, brochures and other measures, we are bringing Levosert® to the attention of gynecologists. Bright colours and playful graphics symbolize freedom, flexibility and lightness, the main advantages of a hormone spiral.