Cool comic-style campaign for Ariora®.

Client

Gedeon Richter is one of the largest pharmaceutical manufacturers in Central and Eastern Europe. The company’s portfolio, which focuses on women’s health, also includes medications for menopausal symptoms – such as Ariora®.

Challenge

Menopausal women often suffer from hot flashes, sleep disorders, depressed moods and other symptoms. Hormone replacement therapy with Ariora® can help to alleviate these symptoms. And we helped raise awareness of the inexpensive generic product despite the small budget.

Solution

Our campaign for Ariora® is based on cheeky statements and comic-style illustrations. With our elegant packaging design, we also underline the trustworthiness of the product. With success, as the specialist target group has confirmed.