Social media campaign for the LzO pension plan.
LzO offers the people of the Oldenburg region a variety of financial services. For example, a pension plan tailored to women. After all, the pension gap is often much larger for women than for men.
More and more women want financial independence. From their partner and the state. But only a few worry about their retirement savings. Our job was to raise women’s awareness of this important issue. With emotional storytelling. And without complicated technical vocabulary.
In a multi-channel campaign focusing on social media, three young women tell how they are already looking forward to old age thanks to qualified advice from LzO. The films are supplemented by mailings, give-aways and different actions at the point of sale.