18. November 2020
#EFFIE2020 #Shortlist #CreativePower

Great to have been there.

The EFFIE Congress and the EFFIE Gala 2020 took place from 5 to 12 November. Digital for the first time due to Covid. It was a premiere for us as well: We submitted for the first time this year and made it directly to the shortlist with our #MerzBeauties. Conversion rate, dwell time and organic search results of the website exceeded all expectations.

Next year hopefully one of the coveted trophies will go to Oldenburg …