29. October 2020
#Packaging #Design #Branding #Illustration

Pretty retro!

1950 o.b.® – the name stands for “ohne Binde” (“without pad”) – was the first tampon to be launched on the market in Germany. To mark the anniversary, we have given the packaging a retro design of its own for each variety and also added an original ad element from the 1950s to the o.b.® logo: The illustrated woman. Pretty retro, huh? More to see here: o.b.®: Retro packaging for the anniversary.