The majority of people want to live healthily into their old age. To do so, they want to act preventively and understand diseases and therapies that will help them age well. An increasing number of people are therefore actively engaged in their health. They want to be empowered to independently manage their health – with or without the support of the physician.
Swea von Mende explained the contribution that digital offers are already making and will make in the future in her lecture on “Digital Patient Empowerment” on September 15 at the Pharma Communications Academy in Munich to around 40 marketing managers from the healthcare industry.
If you are also interested in the lecture “Digital Patient Empowerment”, we look forward to your message.